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Mathery

Updated: May 29, 2020


Let’s start with bit of small talk:

Where would you rather be in quarantine?


We would love to be in nature but we don’t have a car to get outside NY!

What is the weirdest meal you’ve had during quarantine?


We have been experimenting with gluten free flours so definitely lots of pancakes and pizza crusts that looked and tasted like frisbees.

What were you curious about today?


A squirrel’s life.

What conversations did you have today?


How to keep a squirrel (that a friend of ours named “Ciro” a couple of years ago) away from the tomato and basil plant we have just put on our mini fire-escape balcony.

What did you learn today?


Ciro will always find a way to turn our plants upside down, never underestimate squirrels.


Now, let’s get a bit deeper:

Could you please describe yourselves and your work as a creatives.


We are a photographers and directors duo with a strong background in spatial and product design which makes us super hands-on in terms of production and art direction, we like to bring humor and lots of colors in everything we do.

Has the current situation had an impact on your work process?


Not much, we are very used to spending periods of time working from home and also “not working.” We know this moment is different from the slow moments we have experienced so far but we can say that we got into quarantine weirdly pretty prepared!

How has it affected your productivity?


We have been traveling and working all over US and Europe in the past couple of years, living in NY probably half the year and half the time we were travelling and working on set, so this period has brought us back right where and how we started Mathery, working from home and lots of DIY.


Long term, how do you think this will impact your work or the industry you work in?


We have been asking this same question ourselves for 2 months now, probably we are going to work more locally on sets based in NY, so traveling a bit less and on sets with a much reduced number of people.

How are you reframing your social interactions?


We haven’t been seeing literally anyone of our friends since the first week of march, apart from the people we cross at the supermarket! Our families are back in Italy so the relationship with them is actually stronger as they have been calling us almost everyday! We are trying to figure out how to develop a bubble though, since we will all need to be careful for a while and nobody wants to turn out crazy. That would be the next step.

What’s the most inspiring / creative response to COVID-19 you have come across so far?


We have been surprised by the creativity of those who do not have a creative job and that all of a sudden have started to use their imagination in their daily life.

Looking back, what will you miss about quarantine?


Not feeling sorry to spend the weekend on the couch!

Please elaborate on your quarantine work…


We decided to self-isolate in the first week of March as we heard about the outbreak in Italy. As we were receiving comforting messages from our NY friends asking about our families in Italy and reassuring us, we realized the idea that the virus was going to reach also NY and the rest of America was far from everyone’s thoughts. In that moment we’ve just felt we needed to spread some info and be creative as we were doing that.


Mathery.com

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